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外贸客户这样跟进小白也能变销冠

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工作技巧
作者:外贸原力
工作技巧
阅读 872
丨
2024-09-11 15:48:06 ·
江西

客户经常不回消息,如何跟进破冰?不同话术应对不同场景,客户如何跟进,话术都给大家整理出来了,直接来抄作业就行。

前期铺垫

每次聊完之后要确定下一次沟通时间,做好

铺垫

客户:lwill check it.

新手: Dear, please take your time, thanks

销冠:Shall lcontact you again tomorrow afternoon?

平时跟进:

利用节假日/公司活动/新产品跟进,切忌只发个产品图片或者图册,纯属无效链接,找到能打动客户的点,每次交流都是一次价值传递。

新手:This is our new catalog, pleasecheck.(客户可回可不回)

销冠从不同角度跟进:

1.推新品,有市场针对性

There is one new product .., which isdeveloped for your market. Do you havetime? | introduce to you.

2.从竞手角度

I noticed that *** are sold very well now inyour market and have a good profit, sothink you may be interested.

3.降价让利

We just reduced the price of ***, whichyou inquired before, so l'd like to sharethis good news with you.

4.汇率更新

Recently the exchange rate is very good.so l'd like to renew the price list for you,which will be more competitive.

5.库存

The model you asked/bought before, wehave stock right now. Maybe you areinterested?

报价后客户就消失不回复

新手: Hello, are you there?/how are you? How do you think?

正向思维:主动引导客户说出卡点或需求

做到对症下药

1.抓住具体的点,直接询问

*Are there any models you are interestedin? l am always ready to help.*Do you have any questions on this price?Or anything l can help?*May l know what's your idea about..?Highly appreciated for your reply.

2.引导客户坦白顾虑

I think you must be too busy to reply meor still have something in consideration.Could you frankly let me know any of yourworries, such as price, quality, demand orothers? So that we could know how tohelp and support you.

3.直接列出解决方案

Maybe you still have some worries. Couldyou kindly share with me? So l can do mybest to help you support you.

If the MOQ problem, we can .. (加上机费/订购少量测试我们的品牌)

If the price problem, we can ...if you...(有条件地让步/建议先看样品再谈价格)If the payment terms problem, we cando.(降低定金比例/更换付款方式)

4.以情感人(打感情牌,找到切入点拉情感链接)表达关心

You have a lot business to do as a bigcompany's boss. So, my dearest friendplease don't forget to take care more ofyour health as well. it's the mostimportant.

夸赞客户,表达尊重

Honestly, as a sales, l want to do businesswith you since you are really a niceteacher. i'm keen to learn from you aboutbusiness. As my company, we also hopefind such strong &professional distributorlike you in...

约时间,减少压迫感

If you are not available to discuss thebusiness at the moment, please justadvise a comfortable time, will not disturbyou during this time anymore.

罗列解决方案

If price is still a problem to prevent us gohead, hope you can sincerely inform us areasonable price,then we can discuss itagain.

If marketing idea problem, hope you canalso share your nice business eyes &ideafor the market, then l will feedback yourcomments for our board of direct, or wecan visit you for face to facecommunication if needed.

If others......, any problems, your openedheart &feedback will be highlyappreciated.

客户拒绝(说暂时不需要或已经下过单了)

新手:Ok,lunderstand.

正向思维:揽责任,不放弃,争取下次机会*lt's my problem that l did not follow welland lost this chance.

*lt's a pity we can not cooperate rightnow, but we are looking forward to nexttime. Any inquiry you have, please contactme without hesitation.*lt doesn't matter if your company hasfinished purchasing plan, because it'salways meaningful to prepare a plan B


提醒客户促销活动即将结束:

Just a reminder that our special promotion is ending soon.Takeadvantage of the offer!我想提醒您,我们的特别促销活动即将结束,抓住机会享受优惠吧!

建议定期订货以享受更好的价格和服务:

lfyou consider placing regular orders, we can offer better pricing andpriority service.如果您考虑定期下单,我们可以提供更优惠的价格和优先服务。

询问客户是否满意目前的服务水平:

Are you satisfied with the service we've provided so far?到目前为止,您对我们提供的服务满意吗?

推广新产品或服务:

We've just launched a new product that l believe will be very beneficialfor your business.我们刚刚推出了一款新产品,我认为这对您的业务会非常有帮助。

告诉客户他们的订单进度:

Your order is being processed and we will ensure it's delivered on time.您的订单正在处理中,我们将确保按期交付。。

鼓励客户分享反馈:

Your feedback is highly valued and it helps us to make continuousimprovements.我们非常重视您的反馈,这能帮助我们不断改进。

提供售后支持保证:

Not only is our product of high quality, but we also promise excellentafter-sales service.我们的产品不仅质量上乘,而且我们承诺提供完善的售后服务。

不同场景话术:

强调紧急性

This is quite urgent, could you please respond ASAP?这件事非常紧急,您能尽快回复吗?

Your prompt attention to this matter is appreciated.-感谢您对这件事的及时关注。

l need your feedback as soon as possible.-我需要您尽快给出反馈。

Could you please prioritize this?-您能优先处理这件事吗?

would greatly appreciate a quick response.-我将非常感激您的快速回复。

This matter requires urgent attention.-这件事需要紧急处理。

Please treat this as ahigh priority.-请将此事作为优先事项处理。

.Time is of the essence, could you reply urgently?-时间紧迫,您能尽快回复吗?

Your immediate response would be highly appreciated.-非常感谢您的立即回复。

lneed to hear back from you urgently.-我需要您尽快回复我。

询问是否有问题

ls there any issue with the informationlprovided?-我提供的信息有任何问题吗?

Do you need more time to review this?-您需要更多时间来审查吗?

ls there anything preventing you from responding?-是否有什么原因阻碍您回复?

44.Please let me know if you need further information.-如果您需要进一步的信息,请告诉我。

ls there any confusionlcan clarify?-是否有任何疑惑需要我澄清?

Are there anyobstacleslshould be aware of?-是否有我需要注意的障碍?

Do you need any additional details from me?-您是否需要我提供更多详细信息?

ls there somethinglcan assist with to expedite theprocess?-我可以帮忙加快进程吗?

Would it help iflprovided more context?-如果我提供更多背景信息,是否会有帮助?

ls there anything holding you back from responding?有什么阻碍您回复的吗?

说明重要性

This matter is veryimportant, and l need your input. -这件事非常重要,我需要您的意见。

Your response is critical to moving forward.-您的回复对下一步工作至关重要。

提供选择与解决方案

Would it be easier if we discussed this over a call?-如果我们通过电话讨论会更容易吗?

Let me know if you'd prefer to handle this differently.如果您更愿意以其他方式处理,请告诉我。

Should we schedule a meeting to discuss this?-我们是否应该安排一次会议来讨论此事?

Would you like more time to consider?-您需要更多时间来考虑吗?

Can we set up a call to discuss this further?-我们可以安排一次电话会议进一步讨论吗?

更多外贸干货知识,请关注微信公众号:外贸原力

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