寄出样品后如何跟进

遇到要收样品费客户没下文的情况，该如何跟进呢？这里以邮件模板作示例：

寄出样品后如何跟进

1.以快递费用为切入点

Dear Sir，

I learned from shipping department that DHL would give us a favorable discount,only USD30 for the sample delivery to your place.

You may choose to transfer the freight in advance to save your cost.What do you think?

Look forward to your advice.

Regards

Mighty

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2.以样品费为切入点

Dear Sir，

I hope you have received my previous mail below.Is there any question I haven’t figured out?

Poland is a good potential market and we really wish to explore it with your joint effort.

Today I talked with my boss and got his approval to refund the sample cost in the first order.

This is our special service only for you.Look forward to your comment.

Regards

Mighty

3.以市场为切入点

Dear Sir，

Haven’t got your comment by far.Hope everything is going well.

Christmas promotion is around the corner.It usually takes 3-4 days from sample approval till mass production delivered.

To launch the product in time before this big season,it’s better to get everything ready by XXXX.

Pls advise what we should do with the sample.We are still waiting for your confirmation on the PI and your courier account.

Regards,

Mighty

4.以样品进度为切入点

Dear Sir，

Sample is ready now.Pls advise your courier account and we will send it out immediately.

Regards

Mighty

1.把握跟进节奏

一般来说，客户收到样品都有一个消化的过程，先了解产品的各项信息，再做市场调研，甚者会进行多个样品的对比，因为不是只有我们一家给客户样品。

在客户需要消化的时间里，我们不能催得太紧，一般是了解到客户收到样品后，先去个邮件和客户确认信息，之后隔一周左右再跟进第一次比较合适。

2.学会电话沟通

邮件虽然还是我们的主要沟通方式，但它有自己的局限，比如你发送的邮件客户是否收到？收到了是否看了？为什么没有给反馈？这些东西我们通过邮件是没办法及时得到答案的，就需要电话辅助沟通。

通过电话，我们可以直接的询问客户是否有收到我们的产品、收到我们的邮件。打电话可以先一步确认，做到心里有数。