对于每个有业绩压力的外贸业务员来说，催单的过程就像一个饥肠辘辘的人看着一顿美味佳肴不能吃，又急又躁，这样的心情确实非常难受。
越是快要成单的时候，越是要沉得住气。客户犹豫不付款肯定是有原因的，如果不顾客户感受，一天频繁的催促，客户对于你的印象肯定会更差，更反感，反而更不利于客户正式付款下单。
在面对不同情况和进度下的客户时，如何在年底前完成有效的催单？小编为大家准备了催单英文邮件，更多催单邮件点击下载：《外贸人年底催单模板大全》
1. 对于已成交的老客户
可以给我们的成交的客户发邮件问问最近有没有订单，并且鉴于我们1月底的假期，希望客户可以提前订货。
Do you have any new inquiry.As you know we will have Chinese New Year holiday on the end of Jan.and every year logistics company will finish delivery the cargo about 15-20 days before the holiday .so nearly about one month we can not delivery the cargo tho the port.so we suggest you place your order early
Looking forward your early reply.
2. 对于已经寄样品的客户
给客户发一封邮件，问问客户关于样品有什么反馈，并且下一年是否有计划采购我们的产品，如果对我们的产品还有什么意见，请随时沟通。
Have you test the sample which we have sent.any feedback?
Do you have any plan to buy this product.
If you need any help,pls contact us freely
3. 对于很久没有采购的客户
我们也要跟进问问客户是不是有什么事情需要考虑，为什么突然不用我们的产品了。是产品生产线改变还是我们的产品不符合他们的要求，请客户给予我们更多的回复。
Dear***
Have a nice day.
Long time no your information.after you last order nearly half year past.
Do you have any matter,or our product have any problem, or you change your product line.
Pls tell us more.
Your early reply will be more appreciates.
Best regards
4. 对于一直询价但是始终没有订单的客户
问一下客户是不是需要考虑一下我们，寄样品检测一下，或者询问下一年有没有计划采购我们的产品等等。
In this year，your are inquiry so many times but not place order to us.
How about we send you sample for test.
And this also a chance for your.
5. 对于一切意向客户
借“年终致谢”的机会来催单，以公司推出了年终感恩回馈活动为噱头，主动提及优惠力度，引导客户下单！
2022 is about to pass. Thank you very much for your support and trust to our company,
while there are some small regrets that I still have a short distance to reach my annual target.
It would be very thankful if you place the order before the end of the year, and I will try my best to win for you (2% discount / gift, etc.).
Meanwhile, it doesn't matter if you don’t do so, just please tell me what needs to be improved or any valuable suggestions. In any case, I will try my best to serve you.
Thank you again for your trust and support. Hope we continue to work together and have a more glorious future.”
6. 对于不确定有没有意向的客户
面对不知道有没有订单意向的客户，可以用这个邮件先试探一下。提前说明下放假时间，这段时间，工厂是停工的，客户有订单需求，建议提前安排！
Hope everything is going well.
We are coming to the Chinese New Year holiday from [Jan 20th to 30th, 2023]. During this period of time, the factory is closed.
If you have any order arrangement, whether it is now or after the holiday, we hope you can communicate with us as soon as possible. Because the orders during the holiday will be piled up after the holiday, in order to smooth your order, please contact us as soon as possible to arrange.
这个原因失单概率最大，但也要根据品质、实力、服务等方面据理力争，强调与客户的交流感情，满足客户的需求，以提高成单概率。
理解客户的情况，表现出支持和理解，通过在困境中给予客户支持，建立好感，同时耐心等待客户。
对于老客户，可以适当让利，维护其利益，与工厂和老板沟通改善产品或研发新品，真诚地帮助他解决问题，多与客户沟通，了解销售情况。
订单过程其实充满变数，有时候客户会因市场反馈想要修改款式导致延迟付款，如果因为这种情况，趁工厂也没有开始安排生产，我们要及时双向沟通，配合好客户，客户自然会下单。
一些客户可能有拖延习惯，或者因度假等原因延迟付款。高效催单的核心还是跟客户多沟通，充分理解客户的心态，真正解决问题。
