巴黎奥运商机无限！外贸人要抓住咯~

一、聊奥运话题，吸引客户的兴趣。

在奥运期间，通过与客户分享奥运相关的新闻、话题，可以有效吸引客户的注意力，激发他们对产品的兴趣。

联系下之前没有成交或者没有回复的客户，分享一些奥运相关的话题，新闻。比如：

Hi! 您最近生意怎么样？2024年巴黎奥运会即将到来，你会去现场观看吗？你对哪些运动比较感兴趣呢？

Dear Mary! How's your business recently? With the 2024 Paris Olympics starting, will you be going to watch? What sports are you interested in?

欢迎加入欧洲市场交流群_外贸微信群交流学习。

二、了解各国奥运强项，丰富沟通话题

了解一下奥运会期间各国的一些强项，当我们开发该国的时候，也可以作为话题沟通。所以我们一定要知道各个国家有哪些比较强的项目。

比如：

中国较强的项目：举重、体操、乒乓球、羽毛球

美国较强的项目：游泳、田径、篮球

肯尼亚较强的项目：长跑、田径

牙买加较强的项目：短跑、田径

澳大利亚较强的项目：游泳、水上项目

荷兰较强的项目：自行车

英国较强的项目：帆船、赛马

法国较强的项目：马术、自行车、水上项目等

三、关注比赛赛程，及时分享好消息

密切关注奥运会各项比赛的赛程安排和结果，及时将客户所在国家或地区的运动员取得的优异成绩和感人故事分享给他们，传递正能量和喜悦心情。

比如：

您好，感谢您关注我们产品，我刚刚在网上看到你的国家在奥运会上拿到了田径金牌，太棒了。另外我们有新的产品要发布了，您这边有兴趣了解一下吗？

Dear Mary!, thanks for your interest in our products. I just saw that your country won a gold medal in athletics at the Olympics, that's amazing! Also, we are about to launch new products, are you interested in learning more about them?

四、社交媒体更新奥运相关内容

利用LinkedIn、Facebook、Instagram等社交媒体平台，实时更新奥运相关内容，发布创意图文、视频，举办有奖互动活动，如猜奥运金牌数，引导客户关注公司产品。

欢迎加入欧洲市场交流群_外贸微信群交流学习。

五、结合奥运话题，向客户发送定制化邮件营销

1.利用奥运会话题开启对话 

引用奥运会这个全球性话题作为沟通的开端，可以更容易引起客户的共鸣，拉近心理距离。

英文范例： 

Subject: Harnessing the Olympic Spirit for Global Trade Opportunities!

Hello [Client's Name],

As the excitement of the Paris Olympics grips the world, it's the perfect time to explore new horizons in our business partnership. Let's bring the energy of this global event to our collaboration for a medal-worthy performance in our trade endeavors!

Kind regards,

[Your Name]

2.重点推荐相关产品或服务 

着重介绍与奥运会相关的产品或服务，例如运动服装、体育器材或物流服务等，强调这些产品在奥运会期间的市场需求和它们能带来的商业机会。

英文范例： 

Subject: Elevate Your Brand During the Paris Olympics – Special Product Line!

Dear [Client's Name],

Embrace the competitive edge of the Paris 2024 Olympics with our latest sportswear line and sports equipment services. Let's discuss how we can optimize your offerings for this global stage and win the attention of your target market.

Cheers to a successful partnership,

[Your Name]

3.提供及时的优惠和促销 

结合奥运会推出特别的促销活动，例如提供折扣或捆绑服务，借势吸引更多客户，促进销售增长。

英文范例： 

Subject: Exclusive Olympic Offers to Take Your Business to the Podium

Greetings [Client's Name],

In celebration of the Paris Olympics, we're excited to offer exclusive discounts on our logistics services to ensure timely delivery during these busy times. Let's discuss how we can support the sprint to success for your business.

Best regards,

[Your Name]

4.分享市场洞察和数据 

向客户提供与奥运会相关的市场趋势和数据分析，用专业知识帮助客户做出更明智的商业决策。

英文范例： 

Subject: Olympic-Sized Market Trends – Insights to Propel Your Business Forward!

Dear [Client's Name],

As the world turns its eyes to Paris, we've compiled compelling market insights that could impact our trade during the Olympics. Let's schedule a call to dive into this data and position your business for a winning strategy.

Sincerely,

[Your Name]

5.提供个性化的解决方案 

了解每个客户在奥运会期间的独特需求，提供定制化的支持和服务，提高客户满意度与忠诚度。

英文范例： 

Subject: Tailored Solutions for Olympic-Scale Success!

Hello [Client's Name],

Recognizing that the Paris Olympics may bring unique challenges, we're here to offer personalized solutions that cater to your specific business needs. Let's collaborate to ensure seamless operations and capitalize on the Games' potential.

Warm regards,

[Your Name]

6.保持定期更新 

在奥运会期间定期向客户更新我们的服务信息和任何潜在的变化，这种透明度能建立更强的信任关系。

英文范例： 

Subject: Stay on Track During the Paris Olympics – Service Updates

Dear [Client's Name],

With the Paris Olympics underway, we want to ensure you're continuously in the loop about our services. Rest assured, our team is on standby to address any queries and provide smooth service throughout the Games.

Yours faithfully,

[Your Name]

欢迎加入欧洲市场交流群_外贸微信群交流学习。

通过这些策略，不仅能够帮助开发客户，还能借助奥运会的热度，提升品牌知名度和市场影响力。