感恩节(Thanksgiving Day)是美国人民独创的一个传统节日,也是美国人合家欢聚的节日。
最初感恩节没有固定日期,由美国各州临时决定。直到美国独立后的1863年,林肯总统宣布感恩节为全国性节日。1941年,美国国会正式将每年11月第四个星期四定为“感恩节”。感恩节假期一般会从星期四持续到星期天。
除此之外,加拿大、埃及、希腊等国家也都有自己独特的感恩节。
美国与加拿大都有过感恩节的传统,不同的是,加拿大的感恩节在每年的10月中旬,而美国的感恩节是每年11月的第4个星期四,今年在11月25日。
这一天也是美国的公共假日,美国人往往连上周末,度过一个4-5天的假期,作为美国血拼季和休假季的开始。
感恩节相当于中国的春节,是美洲的一个传统节日,对于很多北美客户来说,感恩节是一个非常特殊和欢乐的节日。
埃及人的感恩节为了纪念庄稼神明而举行,因此为了怕收割仍在生长的玉米使得玉米中的“精神”发怒”,于是他们会假装悲痛欲绝的哭泣。
希腊人则会在节日的第一天由已婚妇女搭起一座座盖满树叶的小屋,里面放上用植物做的长椅,第二天是斋戒日,第三天便举行宴会,并以玉米种子、蛋糕、水果和猪为礼物供奉女神。
了解完感恩节的来源与习俗,下面分享感恩节相关的句子及邮件模板,需要的小伙伴快快收藏~
NO.1 · 节日祝福
我的生活因为有了你而更加美丽!
附一些适合商务的感恩节祝福语、邮件模板:
可选用的祝福语:
This Thanksgiving,I’m thankful to have you as a client.Working with you has been a true pleasure,and I can only hope our relationship continues for many years.May you have a wonderful Thanksgiving surrounded by family and friends.
No Thanksgiving would be complete without thanking the people who make my job so special.So,thank you,and have a very Happy Thanksgiving.
This Thanksgiving,I have almost too many blessings to count.Being able to work with you is definitely one of them.I hope your blessings are also many,both this Thanksgiving and in the coming year.
Every Thanksgiving,we go around the table and say what we’re thankful for before digging into the turkey.I’m thankful to have you as a client,and I figured,why say it to a turkey when I can say it to you?Thank you so much for your support,and have a fantastic Thanksgiving.
邮件模板:
Subject:A Very Happy Thanksgiving to You and Yours
Dear[Client Name],
Before everyone goes their separate ways this Thanksgiving,I wanted to send a quick message to let you know how much I appreciate having you as a client.Working with people like you is what makes my job great,and that’s something for which I’m truly thankful.I wish you all the best this holiday season and in the coming year.
Best Wishes,
[Name]
NO.2 · 不同客户感恩节跟进技巧
除了简单的节日祝福以外,可以试着回顾一下与客户之间印象深刻的时间,比如说客户给予你的帮助等,以致谢意,或者是花点小钱买些礼物给客户。
第一种,已下单客户
没有什么比送礼更直接的了。对于老客户,我们可以根据客户的喜好、需求在这个节日送上一份贴心的小礼物,比如一件孩子喜欢的小玩具、客户喜欢的书籍等等;如果是新客户,不了解对方的喜好也没有关系,可以送一些中国特色的小礼物,客户一般都比较喜欢。记得附赠贺卡!
或者拍一段有意思的短视频,视频祝福往往比文字更直观、更能打动人!国外很多客户对YouTube、TikTok等短视频爱不释手,所以我们也可以来一段!用自己的照片或者动员全公司的员工录制一段客户的专属祝福视频,绝对会留下深刻的印象。
第二种,强烈购买意向客户
1.最好写一封专属的邮件,千万不要套用模板,有针对性一点,比如你可以回顾一下与这位客人之间的一两件印象深刻的事情,或者是他曾经给予你的帮助等等,然后因此致以谢意。最好后面再加上一张感恩节贺卡。
2.组织一次专场促销活动:由于感恩节与疯狂购物季“黑色星期五”紧密相连,不妨利用感恩节做个促销,给老客户一些真正的实惠。把自己的祝福邮件标题变成这样:
When Thanksgiving Day meets Big Sale
第三种,一般意向客户
可以通过WhatsApp等发送简短的祝福短信。例如:
I am so grateful that I have you all with me on this Thanksgiving Day.
第四种,潜在客户
很多老外会在感恩节或“黑五”期间,在社交平台上发表评论或者照片,这个时候就是提升你们感情的时刻了,一定要记得积极点赞评论多多互动哦!但要注意的是,尽量在这些评论里少提自己的产品,否则让人觉得你的举动虚情假意,效果适得其反。
NO.3 · 感恩节可借鉴邮件模板
1.感恩合作
Dear Mr. xxx,
Thank you for choosing us among thousands of suppliers!
On the occasion of Thanksgiving, let's thank you for your precious support in the past year. For our future cooperation, we will make every effort to provide the best quality products and the most sincere service.
Warm wishes,
With thanks
2.借此寄送小礼物
Dear Miss. xxx,
First of all, I wish you and your family Thanksgiving come soon!
Thank you for meeting this year, so that we have a happy cooperation and win-win!
Take this important holiday and send some small gifts with Chinese characteristics. I hope you like it! We look forward to joining hands with you on a new journey~
Happy holidays!
Kind regards…
3.借此展示新品
Dear Miss. xxx,
Thanksgiving is a traditional virtue of the Chinese nation! We believe that as long as the heart is always grateful, everything will be as the heart wishes!
In this beautiful day, please allow me to share another joy! In order to thank our old customers, our company is now launching a number of new products with more affordable prices. You can consider booking some in advance! The opportunity is rare, the discount is no longer, and a small gift is attached. I wish you and your family a happy Thanksgiving!
Respectfully …
4.借此寄送新品样品
Dear Mr. xxx,
We are already updating our online catalog http://www.xxxxxxxxx.com.Now it covers the latest new products, which are now on the market.
We believe you will find some attractive new products in our product line. When Thanksgiving is coming, we send some samples and gifts. If you are interested, remember to contact us at any time! Happy holidays to you and your family again!
Best regards
时不我待,感恩节已经飞奔在路上了,赶快行动起来吧!
推荐阅读:
(本文来自微信公众号Mickey外贸圈,已授权转载,欢迎关注)